Budweiser Company Report
...a company that is rooted in values, ethics and sheer determination. Now lead by August A. Busch IV, CEO and president, Anheuser-Busch is continuing their reputation as one of the best in the business. What started out as a small brewery acquired by a German immigrant is now the company known as Anheuser-Busch which produces the two best-selling beers in the world. Adolphus Busch left Germany and arrived in St. Louis, Missouri in 1857. Three years later, Eberhard Anheuser had a Bavarian Brewery and renamed it E. Anheuser & Co. One year after that, Adolphus Busch married Eberhard Anheuser's daughter, Lilly. Busch then started working at his father-in-law's brewery in 1864. Almost exactly 100 years later in 1967, the St. Louis brewery was declared a National Historic Landmark. Like most immigrants, Adolphus came to America in search of a better life. Little did he know that his friendship with Eberhard Anheuser and their tag team effort with the small brewery in St. Louis would turn into a Fortune 500 company.
Executive Summary
Anheuser-Busch targets consumers who are interested in alcoholic beverages that provide the best taste and quality. Their targets are anyone from the lower class of society, all the way up to the upper class. They have a wide range of brands and beverages to offer that are appealing to each social class. They have mastered the art of branding so that at least one type of beer is the ultimate and premier beer for that individual consumer. Anheuser-Busch is a distinguished company that offers sexy and innovative products that have a strong image. Anheuser-Busch has developed and designed their products for consumers who are concerned or aware of their presentation. Even in the commercials, it always seems like there's a guy holding a beer with a bunch of girls around him, or it's a girl holding cocktail with a bunch of guys...
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