Bsa 375 Kudler Frequent Shopper
...in the San Diego metropolitan area. The company has three locations each with approximately 16,000 square feet of retail space. They are located in fashionable shopping centers in La Jolla, Del Mar and Encinitas. The stores are stocked with the very best domestic and imported foodstuffs and divided into categories named Fresh Bakery and pastries, Fresh Produce, Fresh Meats & Foods, Condiments and Packaged Foods, and Cheeses and Specialty Dairy Products.
Introduction
On May 05, 2008, Kathy Kudler, the owner and manager of Kudler Fine Foods, requested the services of Learning Team B to develop a system to track customer purchases through a Frequent Shopper Program. The purchases will be tracked on an individual customer basis and accumulated as loyalty points. These loyalty points will be redeemable by customers in the purchase of gift items, specialty foods and other products or services as made available through partnerships with other external companies.
Kudler Foods Scope and Goals Statement
Kudler Foods in a fast growing chain of gourmet food stores looking to increase customer loyalty and the stores profitability by implementing a Kudler Fine Foods Frequent Shopper Program. This program will utilize Business and Information Technology elements to provide a workable solution.
Project Goals
There are three goals of the Kudler Fine Foods Frequent Shopper Program.
• Expanding Services (Revenue Increase) – Kudler is offering parties in the store to show customers how to prepare specialty foods. The draw for the consumers is to be trained by world-renowned chefs, local celebrities, other food experts, and even Kathy Kudler herself, and to be invited to exclusive, upscale events. The anticipated outcomes will be to increase the customer purchase rate of high margin food and beverage items and to get consumer to make an evening at Kudler Fine Foods part...
View Full Essay
