Bsa 375-Frequent Shopper Program
...Kudler Fine Foods is launching a new project to create and implement a “frequent shopper…loyalty points program…to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.” The objective of the new program is to facilitate “tracking purchase behavior[s] at the individual customer level …[to] help Kudler refine its processes and offerings to best satisfy their valued customers.” In addition, Kudler is seeking to “[improve] its operations and [increase] the loyalty and profitability of its consumers” (Kudler Fine Foods, 2007). A comprehensive business systems development plan will ensure that this project is implemented in an efficient, timely, and cost-effective manner.
Business Systems Analysis for Kudler Fine Foods
Kudler Fine Foods is launching a new project to create and implement a “frequent shopper…loyalty points program.” This new program is intended to improve Kudler’s ability to track individual customer purchasing “behavior” and help Kudler provide those customers with the products and services that they desire the most. In the process, Kudler hopes to increase its revenue while simultaneously satisfying its customers (Kudler Fine Foods, 2007).
Scope and Goals
The scope of the frequent shopper program will include a number of specific business and technical functions. One of the business components of this project will include the establishment of “a partnership with a loyalty points program.” Another component will be the creation of a detailed marketing plan to inform customers about the program and solicit customer participation. Finally, Kudler plans to improve communication and planning between the sales/marketing department and its purchasing department to streamline the supply-chain process to be more in-line with consumer demand.
The technical...
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