Brand India
...1
IIM Indore
Indore
Table of Contents
1. ABSTRACT .............................................................................................................. 3
2. INTRODUCTION POSITION OF INDIA INTERNATIONALLY ........................ 4
3. BRAND INDIA .......................................................................................................... 5
4. PRIMARY RESEARCH ........................................................................................... 6
4a. Survey Questionnaire I ......................................................................................................... 7
4b. Survey Questionnaire II ........................................................................................................ 9
5. RESULTS - PRIMARY RESEARCH .................................................................... 10
6. SECONDARY RESEARCH .................................................................................. 17
7. RESULTS SECONDARY RESEARCH ............................................................ 18
8. COMPARATIVE ANALYSIS ................................................................................ 19
9. SWOT ANALYSIS ................................................................................................. 26
10. BRAND INDIA - VISION ..................................................................................... 28
11. BRAND INDIA - PROMOTION IDEA ................................................................ 30
12. BRAND INDIA - POSITIONING STATEMENT ................................................. 31
13. BRAND INDIA - ADVERTISEMENT POSITIONING STATEMENT ............... 33
14. BRAND INDIA - OUR ADVERTISEMENT POSITIONING STATEMENT ..... 35
15. CONCLUSION ..................................................................................................... 36
16. STATEMENT OF...
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