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...regarding the online and offline marketing. In this
review the important matter is the behavior of the consumer on E marketing. It
will describe the functions of the Internet on various marketing. This review is
based on two major issues-:
Internet implication on marketing
Consumers, companies, Marketing Mix and The Internet
2.Internet implication on marketing:
“The range of IT system in use with in the marketing function both to support
marketing operations and to provide information and analysis for planning
Purposes .one particular area requires more attention because of it’s relative
newness and far reaching consequence .If integrated data bases provide the
means by which information is coordinated and distributed within the
Organization, wide area networks and in particular the Internet allow this
information to be electronically disseminated to customers and in return, added
to as customers interact with the organization via electronic mail and the web, the two most important Internet applications. Of course, there are plenty of other ways of interacting with customers, face to face, via paper mail, via the telephone, using media advertisements and so on. But electronic interaction
Via computer networks provided a new communication channel with quite different advantages and disadvantages from the alternatives”
(McDonald.M, p483).
The Internet create a new age of the marketing .It became the most powerful communication interference in the marketing. Earlier it was not easy to communicate with the consumer. But after invention of the Internet it became much more easier for the business.
The Internet is most useful for products and services when the shoppers seeks
greater ordering convenience or low cost. It is also useful when buyers need...
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