Advertising
...addressed to selected public for the purpose of informing and influencing them to buy products or services or to act or to be inclined favorably towards ideas, persons, trademarks or institutions featured.
As contrasted with publicity and other forms of propaganda, advertising messages are identified with the advertiser either by commercial transaction involving payment to publishers, broadcasters, or others whose media are employed.
Advertising is only one way the media affects society however. Developing over the past century, the mass media has become all-pervasive, taking on a central role in politics, culture and economics. The media is keeping pace with the rate of technological change and the Internet, with the result that companies are now seeking highly flexible, quick-mined employees.
In the past ten years especially, job prospects have widened much further than traditional roles to include a whole array of people, working behind the scenes. The premium on public relations, promotions, research and technical skills is set to rise as the influence of the technological revolution continues to spread.
If you have well-developed communication skills and the ability to think critically in a fast-faced environment full of controversy, working in the media would ensure a rewarding and challenging future.
What are the various activities included in advertising? According to S.S. Bawa, “Advertising includes the following form of messages: Messages carried in newspapers and magazines, on outdoor, boards on street, cars, buses and trains, cards and posters, on radio and television in circular of all kinds, and window display.
However, certain activities, although they stimulate sales promotional efforts, are excluded from advertising. They are the use of exhibitions and demonstrations at fairs, shows and conventions, the use of samples, and the...
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