Acuscan
...if e-business on a typical business
5- What a company must do to transform its strategy when it decides to transform into e-business
6- Conclusion
7- References
Abstract
There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.
Week One Related Article: E-Business
To understand e-business, it is defined as the processes and tools that allow an organization to use Internet-based technologies and infrastructure, both internally and externally, to conduct day-to-day business process operations (Cylogy.com, 2005). Furthermore, e-Business is also using technology to improve your business processes. This includes managing internal processes such as human resources, financial and administration systems as well as external processes such as sales and marketing, supply of goods and services and customer relationships.
Additionally, e-Business is more than having a Website for your business. Using e-Business tools can make your administrative and operational activities more efficient through accessing the Internet to source information about your industry, suppliers and products and for general research. Also, one can streamline the traditional physical transactions into electronic transactions; human resources management, through the development of an Intranet for news, policies, staff movements and enabling staff to apply for leave and access their personnel information online, etc.
However, there are also the advantages and disadvantages to every...
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