Acuscan
...have any understanding of how real products work
æ Pat
o To bring the IScanner retail to market with minimal investment
o Over-estimating the work that is involved in the project
o Because our programmers are the best, we should be able to produce something by the August deadline
æ Cliff
o AcuScan must create a new product to remain competitive and action needs to be taken in order to bring back market lead in technology.
o AcuScan can cut the budget and still release the new product software.
æ Chris
o AcuScan needs to expand its technologies into new markets and become again the cutting edge leader
o Acuscan must act quickly to beat competitors
Project ¡§operation Optimize¡¨ has effectively been delayed. Our competition is thought to be just months away from marketplace breakthrough. It is essential to the survival of the company to beat them to market with a possible product of our own. We have a very serious situation in which several of our department heads are in conflict. This conflict is not helpful to the company but it is the cause of the interruption in the project. We must fix this situation as soon as possible in order to get ¡§operation optimize¡¨ back on schedule.
As mentioned, there are many senior staff members that are unable to agree on a course action. Pat Lambert the director of marketing and Kelly Thomas the chief of the software development team does not agree with the capabilities of the programmers. He understands how long it takes to build the software. Thomas argues with management that even with his current staff, his team is already having enough things to do with existing systems. He believes that by putting additional burden of extra products is just too much to handle for his team.
Pat Lambert is for the featured prototype that can be brought to the market within the timeframe and budget. She believes that...
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