Accuscan
...customers would not be happy with just anything developed and launched.
2. Assumed Pat did not have any technology experience previous job in the cereal industry.
3. Assumed Pat was talking to the programmers without Kelly’s knowledge or consent.
4. Assumed Pat wanted to continue arguing on email.
5. Assumed Pat was undercutting him by talking to his programmers behind his back.
Pat Lambert – Director of Marketing
1. Assumed the customer would be happy with anything launched on the market from AcuScan
2. Assumed programmers were not committed to developing the new product
3. Assumed a new product launch would be simple to achieve.
4. Assumed that Kelly Thomas would go along with her regarding the “Operation Optimize”
5. Assumed that the “Operation Optimize” could be launched in 6-months
6. Assumed that meeting with Kelly Thomas in person would rectify the situation.
Cliff O’Connor – CEO
1. Assumed Pat’s work ethic and experience in previous job will automatically benefit the firm and reach AcuScan’s target market.
2. Assumed the staff would not have any communication or personnel issues.
3. Assumed there would be a budget crisis.
4. Assumed they had enough in the budget to develop and launch the new product.
Chris Martinas – VP, Product Development
1. Assumed that it would not take much time to produce and launch a new product.
2. The potential return for first year would outlay with substantial ROI.
3. Assumed that Pat and Kelly could put their difference aside and work together to get
the product on the market
Arguments
Kelly argues that the alteration to the iScanner was logical because his decision was based on the time it took him and his staff to develop the original iScanner. Kelly knew that to develop a good product it would take time, research and testing before it would be ready for the market. Kelly did not want...
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