3G Mobile Telcoms Marketing Study
...Marketing Study, Industry Overview
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3G Mobile Telecoms Marketing Study
What is 3G? 3G - or 3rd generation - technology supports the broadband,
packet-based transmission of text, multimedia data - such as audio, video and
digitized voice - at a high data rate. It will greatly enhance the next
generation of mobile communication services, providing always-on connectivity to
phones and other wireless communications, regardless of time and place. 3G has
been endorsed by major standards bodies and manufacturers. WCDMA is the leading
3G standard. It has been endorsed by all major OEMS and operators.
What does 3G mean for developers? 3G is another network pipe, so in most cases
developers do not need to explicitly program for it any more than they program
for a GSM or GPRS network. However, the enhanced bandwidth and the always-on
nature of 3G removes some practical limitations on the types of services that
developers can deliver.
What services will 3G enable? No single 3G application will dominate the market.
High-speed content like video-on-demand, multimedia and always-on Internet
access are just a few possibilities. Nokia believes Multimedia Messaging Service
(MMS) will be one of the first successful services on the market.
Is 3G too far out to make application development profitable? The 3G network
roll-out is in process, but the applications that will work best over 3G already
work on today's networks. MMS, OTA download of Java applications, and browsing
applications are already in use today. As 3G bandwidth becomes more widely
available, developers can enhance existing applications with richer graphics and
other data-intensive services.
When will WCDMA 3G networks be available? Nokia is already rolling out its 3G
network solutions. The first Nokia WCDMA and EDGE networks will be launched...
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