1. News Channels A Substitute/Compliment For Newspapers
...information. It expands the reach of news, information and discussion forums to the public and forces traditional news media to reorient themselves in competitive situations. The newspaper/print media companies have understood this trend and have come out with new plans. This research is being conducted with a view to capture impact of business news channels on changes in consumer behavior, with respect to the news paper reading habits. It includes a detailed questionnaire to conduct the descriptive study. Target population considered is one who has Cable Network access. It is divided in two segments namely working professionals and students.
INTRODUCTION
The Indian Media and Entertainment sector is poised to enter a golden era. One of the largest markets in the world, the industry is seeing strong growth and has the potential to garner US$ 200 billion by 2015. The eighth PricewaterhouseCoopers Global Entertainment and Media Outlook has ranked India as the fastest growing market in the world for spends in entertainment and media in the next five years. India will be one of the key drivers in pushing the global entertainment and media industry to US$ 2 trillion by 2011. With a compound annual growth rate (CAGR) of 18.5 per cent, the Indian entertainment and media industry is the fastest growing in the Asia-Pacific.
Another report by PricewaterhouseCoopers shows that revenues across the Indian media and entertainment segment grew by 20 per cent in 2006 to US$ 9.71 billion and the country’s overall advertising spending grew by 23 per cent to US$ 3.62 billion.
International media giants are all vying for a stake in the segment. In the last three years, US$ 88 million of foreign direct investment (FDI) has flowed into the sector and in 2006, 13 FDI proposals were approved by the Government. The sector’s growth is being propelled by a number of factors such as the...
View Full Essay
